“Why all the fuss? It was just a fashion shoot.”

This was model Amber Chia’s reaction when asked to comment on her photo spread which appeared in the first issue of Indonesia’s Playboy magazine.

She was featured in the magazine’s ‘Celebrity’ column, over a four-page photo spread.

The Ipoh-born catwalk queen appeared bemused by the attention she received over her appearance in the magazine.

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Amber Chia on Playboy

Way to go, Amber Chia. Now here’s a smart, beautiful and sporting girl, unlike Jessica Alba who kicked up a fuss over her pictures appearing on Playboy.

She said the photo shoot merely served to illustrate that one does not need to show an excessive amount of skin to be sexy.

“I think it all boils down to attitude and how you project yourself,” she said.

During her week-long stay in Jakarta recently, Chia did photo shoots for four other magazines.

That’s the spirit, Amber!

Playboy Indonesia hit the streets of Jakarta yesterday, featuring pictures of scantily-clad women baring midriffs, thighs and cleavage.

British men’s magazines FHM and Maxim, already on sale in the city, feature similarly clad models.

Despite not having nudity, Playboy’s publication in the mainly Muslim republic has drawn an outcry from religious groups, which have called for the magazine to be banned.

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What classic display of ignorance and hypocrisy. Yes, Playboy was one of the 1st American magazines to feature generous amount of nudity but nowadays it’s not much different from other men’s magazines.

Malaysia ought to be proud of Amber Chia.

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