Just when it seems like Donald Trump has reached the pinnacle of self-promotion, he goes and tops himself.
Not content to restrict the flagrant broadcasting of his last name simply to New York City buildings, water bottles, menswear labels, online universities, city parks, bankrupt casinos and prenuptial agreements, the real estate mogul is now lobbying to get a California street named after himself.
The billionaire developer is looking to change the name of the road that leads to his $250 million oceanfront golf course in Rancho Palos Verdes from Ocean Trails Drive to Trump National Drive.
Oh my God, can this old geezer be anymore narcissistic? I bet he would have bought a country if he could afford it.
As for the locals, despite strongly disagreeing with the proposed moniker amending, they have nevertheless graciously submitted some alternate suggestions for the mogul to consider. Like “Ego Aisle.” Or, if he prefers, “Narcissism Lane.”
“I think Trump is trying to take over everything,” Ranchos Palos Verdes resident Marcos Dela Cruz told the Los Angeles Times. “Ocean Trails is an actual spot. We were hiking there the other day. The name Ocean Trails said it all.”
City officials are equally as unkeen to approve the name change, claiming the switch would violate the area’s street-naming guidelines. Though they’re admittedly not above bending the rules if given a little something in return.
Nice one, local folks. What I’m afraid is Mr. Trump might take a liking to your suggestions. Then again, anything is better than another Trump. I hope the city officials are not that easy to buy out.

Donald Trump is a princess
The city claims it would be much more willing to grant Trump’s request should he engage in a little name changing of his own. They’re counter-lobbying the Apprentice star to change the name of his golf course from Trump National Golf Club Los Angeles to Trump National Golf Club Rancho Palos Verdes to more accurately reflect its oceanfront location and bring a smidge more publicity and prominence to the peninsular town.
“As soon as I see a business card that says ‘Trump National Golf Club Palos Verdes,’ I’ll vote for naming it Trump Drive,” Councilman Peter Gardiner said last month at a meeting to discuss the issue.
Councilman Douglas Stern, however, opposes any name change whatsoever, regardless of the tit-for-tat deal, claiming that a street sign bearing Trump’s name would mislead visitors into believing the golf course was private and would likely keep people from using the public park and hiking trails accessible only via the in-dispute road.
Fortunately, someone with half a brain has spoken. Dude makes some sense, doesn’t he?
Still as flexible though Trump may be, he’s not one to get forced into a decision.
“If they’ve pushed you around, Vinnie, I’m not interested in doing business with them,” he said.
And he may not have to for long.
The City Council has refused to grant the name change until the course completes a mandated grading report to restore damage to its 18th hole and of course alter the club’s name to reflect its Rancho Palos Verdes locale.
Trump has until July 21 to make the necessary changes.
Lets wait a bit and find out how desperate and vain Donald Trump is.
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